Many people do not realize the importance of investing in animated videos. However, the truth of the matter is animated videos can bring unimaginable traffic to your site. Whether you are using it for demonstration, description or sales purpose, there should be a clear need for innovative marketing initiatives among entrepreneurs and business who want to create a cutting edge content. As a result, marketers are now offering animated business videos to their clients because they offer revolutionary business marketing solution.
YouTube is a perfect example of what videos can do for your business. With over one billion unique views per month, many businesses are reaping huge benefits from videos online. Consequently, many businesses are using animated videos to market their businesses by making and sharing animated videos on YouTube as well as other social media sites. A good example is Microsoft, which has been using videos to advertise its products for decades including MS Office and Windows.
Other companies that have successfully used animated videos to market their brands include companies like eBay, Fujutsu and Apple. Google thus caught on this marketing jackpot and launched its first animated video ad campaigns in 2012.
As many as 60% of consumers will rather watch videos than read plain text whenever they visit websites. Videos are important part of marketing campaigns because they not only make your visitors to get engaged with your products and services seen on video, but they also increase commitment and confidence to the service. This is largely because of the psychological impact of the videos.
Research has demonstrated that people are likely to connect emotionally with animated with animations because they remind us of our childhood, a time when we were much more receptive to incoming information. Perhaps this explains where video-viewers are 85% more likely to buy a product. If majority of your audiences are busy executives, you are better offer offering them a video than a text because they do not have time to read text.
With the right skills and tools, you can create powerful animated videos that portray a product perfectly and more clearly. There are endless designs to choose from and you can adopt a wide variety of motifs and themes that can be adopted to complement any business model or marketing strategy. The sheer amount of options of animation designs available is overwhelming. Therefore, you are only limited by your imaginations.
Indeed, video marketing is more successful than text because it they receive 41% her clickthrough rate compared to plain text. The statistics are enough to convince businesses and entrepreneurs to use animated videos for their marketing campaigns.
Typically, it is important to keep the videos as short as possible because most people have short attention spans. The recommended length should be between 30 seconds and 3 minutes. Anything too short or too long is not desirable. The aim of the video is to explain your point as brief as possible without losing your prospective customer’s attention.Continue reading